Every business is a customer service business. It doesn’t matter if you’re manufacturing widgets, servicing airplanes or running a healthcare system—it’s all about customer service.
Successful businesses can easily identify their customers. Finding and keeping them is a year-round practice. But in the stress of meeting deadlines and budgets, even successful companies can overlook one very important group of customers: their own employees.
And whether your workers are executives or volunteers, licensees, hourly employees, salaried staff, students or interns, together they form the voice of your company. If they are happy in their work and proud of the company they work for, that attitude is reflected directly in everything they do.
There are a lot of factors that contribute to employee satisfaction. Beyond wages, benefits and working conditions, community involvement can have an enormous positive effect on productivity. Many companies are willing to collect toys at holiday time, but company/employee participation in community work throughout the year can build camaraderie, a sense of shared cause and even a sense of “ownership” in the company that pays off in an improved bottom line.
Whether it’s financial support of a local service organization, starting a neighborhood T-ball league or securing an empty lot for a cooperative garden, community involvement builds relationships, both within the company and within the larger community. And whether the involvement begins with an executive’s commitment to a particular cause or an employee’s bright idea, such activities can have a positive upside with very little disruption to daily workflow.
At AAMCOM, community involvement and support is part of our culture. It’s a win-win-win. It benefits our community, it benefits our employees and it benefits our clients. Like a smile, you can hear it in their voices: our operators put heart into every call.
When you put your best voice forward, your customers notice.
